The Anti-Ad Playbook

Create ads that don’t feel like ads.

The Anti-Ad Playbook helps small-business owners and marketers use familiar formats, relatable situations and audience insight to give a product a natural role in a creative idea.

Your purchase includes:
• A 93-page digital PDF with 41 creative formats, examples, explanations, adaptations, a campaign case study and a checklist.
• A separate PDF with instructions and links to the included Canva templates.

Customise the Canva templates’ text, colours, fonts, images and layouts for your brand or client projects. Some elements may require Canva Pro; you can replace them with free alternatives or your own images. Example photography is for inspiration and is not included in the templates.

This is a digital product, not a printed book. It focuses on creative ideas rather than a complete marketing strategy.

You may use adapted templates to create finished ads and social content for your own business or clients. Do not share, resell or redistribute the playbook, editable templates or access links.

After your payment is confirmed, your download links are sent by email. Before paying, you’ll agree to immediate digital delivery in your basket. No email request or manual approval is needed.

Please read our Purchase and Usage Policy and Refund Policy before purchasing. Questions? Email support@outthinkit.com.